When you build your site or blog you often have an idea about what it will for and what content to put in it and what to offer you visitors, however you can often find that your visitors may really be looking for some thing else or find your site in ways you hadn?t counted on. You may often just be offering the wrong products due to your visitors looking for something else.
This can happen due to terminology and phrases used on your site which might be obvious to you what they mean but to someone using a search engine they could have a totally different meaning especially if the visitor is from another country. UK and USA visitors might both speak English but often words have different meanings.
Someone looking for jelly in the States would be looking for jam in the UK. Someone looking for crisps in the UK would be looking for chips in the US which in the UK are the same as French fries. I had a site mainly for my own use with various dictionary and language info on it but I found from examining my server logfiles that most of the terms people were searching for and found the site with were for word games and puzzles. I simply took advantage of this and may a few pages on games and links to games and my monthly visits shot up to 50,000 a month just from free search engine traffic.
You can use your own server log files or add Google Analytics code to your pages for extensive traffic and query reports on your visitors to find out how people got there but nothing beats actually asking your visitors what they want or expect. The results may just surprise you. That flashy dancing graphic on the front page you sweated nights over may be just the thing your visitors hate and put them of staying.
For a complete step by step web copywriter course by Bob Serling go to www.copywritingtip.com, a simple 32 step program will have you writing million dollar advertising and sales letters. This easy and fast home study course will open the door to freelance writing jobs as a copy writer and improve your sales copy and marketing copywriting skills.
10 Reasons Why You Should Survey Your Visitors, Subscribers and Customers
1. You’ll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content. By giving your visitors the content you are looking for they will stay longer and may see your site as worth a repeat visit
2. You’ll find out how to improve existing products or services. This will attract new customers to buy from your business. By tweaking existing products or services to match more what your customers want you will adding value.
3. You’ll find out which products or services your customers would like to see you sell in the future. This will increase your back end product sales. You visitors may suggest other complementary products to your main one which will increase you bottom line with more sales. When your customers are in a buying mood why let them go elsewhere to get what else they need to use your product or service straight away.
4. You’ll find out how to improve your customer service. This will cut down on customer complaints and how to better resolve problems. Your customers may find the website hard to use or difficult to order from, might be obvious to you but not so to your visitors. The slightest thing can cause a lost sale as someone goes elsewhere or back to the search engine site to find and easier site to navigate.
5. You’ll find out how to improve your sales letters or ads. This will increase your sales, traffic or ezine subscribers. Sales letters should talk to customers not tell them about you or how good you are. People want to know what you can offer them or what problem you can solve for them not what your offices look like or how many people work for you.
6. You’ll find out what kind of articles or interviews they want to see in your free e-zine. This will raise your e-zine’s readership. Again give your readers what they want and more of them will actually read the messages and also any promotional ads in them.
7. You’ll find out how to design your web site to fit your visitors needs and wants. This will increase the time your visitors spend on your web site. Designing your site so it loads in many different browsers will increase visitors and also load times should be low so the visitors don?t click away before the whole page has loaded.
Web sites can look vastly different in different browsers especially with Internet Explorer not following standard coding conventions. A site that looks good in IE may not look good at all in other browsers that actually follow international standards.
A site written to be compliant with standards may not look good in Internet Explorer. Keeping your site simple is often the only way to make it fit all browsers. Making it easy to navigate and find the information that your visitors are looking for will go a long way to keeping them happy.
8. You’ll find out what kind of non related products or services your customers would buy. This will help your business easily move into a different market. Finding this out may open up a whole new market for you that you hadn?t thought of before.
9. You’ll find out how to better price your products. This will help you sell your products or services at at a price that will pull the most orders. What are your customers prepared to pay, sometimes you may be able to charge more or sometimes you may have to charge less but perhaps give a little less to fit with what your visitors want. If someone doesn?t have much storage then perhaps smaller packs of your product might be more suitable. If your visitor can?t get this elsewhere then they may not buy at all. Conversely the opposite might be true, your visitors might prefer larger packs, it depends what you sell and what your visitors want. Better packaging and pricing will attain the optimum profit potential.
10. You’ll find out were your potential customers are hanging out. This will inform you where to market and promote your products. Buy seeing where your visitors are coming from to find you you will know best where to target your advertising or perhaps concentrate new promotions for best results.
More free web copywriting course articles are available at www.copywritingtip.com, where you can also find out how to increase your sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s simple step by step ‘Power copywriting for the Internet’ web copywriting course program. Become a web copywriter with these copywriting secrets and take advantage of freelance writing opportunities.
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