eBay has nearly 150 million registered users who bought and sold $24 billion worth of merchandise in 2004. There are 430,000 eBay sellers who make their full-time living by selling on eBay. The potential is staggering.

Of the registered users, more than 60 million are active. An active user is someone who has bid, bought, or listed an item on eBay within the previous 12 months. That is a lot of people using this site. eBay estimates that gross merchandise volume (GMV), or the total value of all successfully closed listings on eBay, will be $40 billion in 2005, and that 12 categories will deliver over $1 billion in sales for 2005. Take note of these categories, because there is a huge dollar volume potential in selling these items. » Read more: Business potential on eBay